Leveraging a social publishing platform allows businesses to share diverse ideas, thoughts, or opinions on a particular topic with their target audience. TypeStack and Medium are the two most popular platforms in terms of content creation and publishing.
Although marketers and business owners use these platforms to constantly create and publish content, one of them doesn’t help businesses to boost their growth and increase their online visibility.
If you want to know which of the two is an ideal option for you, read this entire article to learn the comparison and find out the best platform for your business. Let’s get started,
A popular WordPress blog alternative, TypeStack is easy-to-use and ideal for all your content needs. You can easily create and publish content to generate more traffic and conversions. It allows you to grow your business by sharing valuable and powerful content and ranking higher on search engines through its SEO features.
Medium is an online publishing platform that lets you create and publish content. From amateurs to professionals, it allows all kinds of writers to share their thoughts and reach the right audience. Medium lets people put their dynamic thinking out in public with like-minded people.
TypeStack has a single plan that costs $29 per month (billed monthly) and $19 per month (billed annually), and offers users unlimited access to all its features and capabilities. Such as customization in themes, posts and other things that you want for your blog.
Medium is a free publishing platform that allows you to distribute your content to your target audience and reach millions of new people. It is worth subscribing to from a reader and writer perspective. But at the same time, Medium gives you limited control over your content, meaning that they have the right to delete your content or suspend your account at any time. And branding limitations are one of the major concerns for Medium users; although it allows users to customize their profile and use their own domain name, it is still primarily branded as “Medium.” So, it can be difficult to establish a unique brand identity and use it for personal branding.
TypeStack allows website owners like you to take advantage of its theme options and customize them as per your brand colors and tonality. Though it gives you limited themes, you can build your own theme to make your website look attractive and have a long-lasting impression on your customers.
Medium does not offer any customization options for your website. Although it has an excellent uniform design, it restricts businesses from growing. Customization plays a critical role in reflecting your brand values and personality appealingly. If you want to customize your website, Medium is definitely not an ideal option for you to grow your business.
TypeStack is more secure as compared to other content publishing platforms. It keeps user data safe and encrypted. You even get free access to SSL and CDN, which establishes secured connections. It also reduces the web page speed loading time and improves the user interface.
Medium isn’t as safe as TypeStack. Medium accounts are known to be vulnerable as WordPress accounts. In the past, there have been concerns regarding the data privacy and security of Medium accounts.
This may lead to tons of errors and the deletion of massive amounts of content from your account. So you have to take effective measures to save your account from hackers.
TypeStack allows brands to build their website with the freedom of customization, reach their potential target audience, and boost brand growth. It even lets you use its SEO feature to your advantage to improve your search engine rankings and increase your brand awareness.
Medium is a great platform to publish content to let your different ideas flow and reach a lot of people. But as mentioned above, it is not specifically designed to help you build a unique brand and increase your visibility because of its limitations, such as lack of control and branding limitations where even after customizing their profiles and adding their content, Medium doesn’t give the whole content’s rights to them.
TypeStack has excellent SEO features that can help you rank your website higher on search engine results. Along with it, this platform offers a full SEO checklist and allows you to do real-time analysis of your content. This analysis can help you understand the shortcomings of your content and take steps to optimize it better. It even offers SEO on autopilot for a seamless and focused process.
Medium can too help you boost your article’s rankings in search engines and can help you increase your awareness. It even allows writers to customize the elements in their articles at ease and make them more appealing to attract the right audience. Like TypeStack, Medium also helps you gain more credibility on your content through effective search engine optimization; however, it also depends on your experience with technical SEO. Make sure you either have expertise on the subject or hire someone in this profession.
TypeStack offers on-page SEO, powerful plugins, integration, and custom domain. And the best thing about this is you can leverage all these features and add your custom domain without the need to hire professional developers like other platforms. Also, TypeStack offers everything in terms of domain hosting and SEO. You don’t need to worry about any learning curve or having a web developer’s skill to understand its works.
Medium, too, has a strong domain authority that helps describe content's relevance for a particular subject or industry. It uses automated analytic algorithms to assess domain authority and directly impacts your search engine results. But unlike Typestack, when it comes to a custom domain, Medium charges for domain registration as well as a yearly fee to maintain it.
TypeStack and Medium are ideal platforms in terms of SEO and custom domain. However, in terms of affordability and features under the custom domain, Typestack is the clear winner here.
As everyone says, the simpler, the better. It also applies to content publishing platforms.
TypeStack has a simple user interface that allows users to navigate through the entire website easily and follow the process seamlessly. It is a fast and powerful content publishing platform that caters to all your content needs and works excellently in building your brand.
TypeStack has every feature that you need to create and scale your content. It requires no technical expertise to create and publish content on its platform. Its user-friendly features allow everyone to focus on scaling their content and business altogether.
Medium is easier to use and allows everyone to create and publish content on the platform. You don’t need any learning curve or technical expertise to use Medium. Furthermore, if you want to monetize your content, make sure to be a part of the Medium Partner Program to enable monetization. It is simple and easy to understand for everyone to use it seamlessly.
In a nutshell, TypeStack is the winner here. Because it is more effective as compared to Medium in terms of functionality and scalability. If you are looking forward to building a brand, improving your reach, and building brand authority, TypeStack is the best bet.
Pros & Cons
Now, let’s briefly discuss both platforms' pros and cons to know why TypeStack is the best choice.
It lets you focus on content creation and publishing while leveraging SEO simultaneously without hampering the performance of your website.
It has the feature of lightning-fast load speeds that helps in improving the website speed for a better user experience. The quicker the website page loads, the higher the website traffic.
It delivers a fast-performing digital experience with an AI-driven approach and a less complicated process.
It offers flexibility to developers and doesn’t require a budget for website maintenance.
It provides smooth performance and sensible operations for scalability.
It doesn’t have any free plans.
Medium helps creators to grow rapidly by allowing them to reach the right audience with the power of their content.
People are most likely to engage with your posts if your content is rich in relevance, value, and quality. It will help in building trust and authority.
It focuses on building a community through excellent writing and reading experience.
It costs you $0 to start creating and publishing content on Medium.
Although Medium gives you a wider reach, you need to promote your content on different social media platforms to target the right audience. It includes SEO, paid ads, and organic marketing.
It is not secure and safe as compared to TypeStack. Studies have shown that it has been subjected to hacking which has led to the removal of several content pages.
It is difficult to organize your content on Medium.
Although Medium is a simple and free-to-use platform, it lacks advanced features that can help you scale your business and attract the right visitors to your website. On the other hand, TypeStack provides immense opportunities to website owners in terms of functionality and scalability. Thus, it is easier to create and publish content through TypeStack and boost your business growth.